AR15.Com Archives
 Bushmaster shutting down Windham factory....what does that mean for customers?
bcsoeod  [Team Member]
12/10/2010 7:47:58 PM
just heard about the plant closing next year......I thought that was BM's HQ, is this just a business move or ???????


ETA: LINKY
RedFalconBill  [Team Member]
12/10/2010 8:59:31 PM
Originally Posted By bcsoeod:
just heard about the plant closing next year......I thought that was BM's HQ, is this just a business move or ???????


ETA: LINKY


Consolidation.

They closed Bushmaster AZ back in April.

Freedom Group has closed NEF and Marlin, to bring them in house at Ilion, NY and Mayfield, KY.

Just like S&W closing T/C.
larry1002  [Team Member]
12/10/2010 10:53:06 PM
I use to make lowers and ACR uppers for them.Lost my job in March
RedFalconBill  [Team Member]
12/10/2010 10:58:52 PM
Originally Posted By larry1002:
I use to make lowers and ACR uppers for them.Lost my job in March


Around the same time they shut down AZ?

I am sorry to hear that you lost your job, but looking at this, you could see that having this many plants was never going to work.
bcsoeod  [Team Member]
12/11/2010 12:02:55 AM
Originally Posted By larry1002:
I use to make lowers and ACR uppers for them.Lost my job in March


damn sorry to hear that, did they offer you a new position at another location or just cut you loose?

larry1002  [Team Member]
12/11/2010 7:01:30 AM
I didn't work for Bushmaster,just one of their subcontractors.The job payed ok but no big loss.
abpt1  [Member]
12/11/2010 9:47:57 AM
Well if you guys would just lower the price on the GD ACR you would not have to close anything ......I AM SURE @ 1K YOU COULD NOT KEEP THEM ON THE SHELFS !
twaits  [Member]
12/11/2010 11:59:54 AM
Yeah that's the reason they're shutting us down. Because the ACR is so expensive.
What's funny is you probably don't even realize how ignorant that statement is.
I don't know why I put myself through the pain of logging onto this site. I should know better by now.
M4-AK  [Team Member]
12/11/2010 12:04:01 PM
Just as I predicted, Cereberus will be the end of the sporting arms industry in America.

Thanks!
thearmschest  [Member]
12/11/2010 12:07:19 PM
Originally Posted By abpt1:
Well if you guys would just lower the price on the GD ACR you would not have to close anything ......I AM SURE @ 1K YOU COULD NOT KEEP THEM ON THE SHELFS !



Better yet...sell them for $100.00. I bet you couldn't keep up with demand and would need to hire more people and even expand. Oh wait...you need to make a profit or at the very least break even. Oh and you have all the R&D that went into designing the rifle that you still need to pay for along with the salaries of the employees along with other overhead. I guess my idea was pretty stupid and next time I will just STFU!!!
thearmschest  [Member]
12/11/2010 12:11:32 PM
Originally Posted By twaits:
Yeah that's the reason they're shutting us down. Because the ACR is so expensive.
What's funny is you probably don't even realize how ignorant that statement is.
I don't know why I put myself through the pain of logging onto this site. I should know better by now.



Hey bro...don't take it to heart. Some people just talk out their ass and have no clue. I hope things work out for you and that it doesn't put too big of a damper on your holidays.


P.S. - I love my Bushmaster ACR. Coolest rifle I have ever owned.
altopwescap  [Member]
12/11/2010 1:59:17 PM
Hi Larry1002, since you are no longer contractually obligated to Bushmaster/Freedom, can you tell us who made uppers and lowers for Bushmaster?
bcsoeod  [Team Member]
12/11/2010 4:25:29 PM
Originally Posted By twaits:
Yeah that's the reason they're shutting us down. Because the ACR is so expensive.
What's funny is you probably don't even realize how ignorant that statement is.
I don't know why I put myself through the pain of logging onto this site. I should know better by now.




(little voice in your ear saying) "the ignore button is your friend....the ignore button is your friend"


on a serious note, i love my ACR and have no regrets, was it expensive? yes, but if i didn't like the price i wouldnt have bought the damn thing. I certainly like it better than my POF or my OBR and the OBR cost $1000 more than the ACR did

DanimalFL  [Team Member]
12/11/2010 8:28:13 PM
Bushmaster .223 ORC $ 799

Bushmaster .308 ORC $ 1200

hawkchucker  [Member]
12/12/2010 8:28:33 AM
That is such a bummer. I have a summer place just down the road on Sebago and have several neighbors that work at the plant. It has been going through some rough times with some of the issues that the people in town were giving them about noise and the range that they test at.

I bet now the townies are not happy. That area cant afford to lose more jobs and the tax revenue that the big companies give.
Melendez402  [Member]
12/12/2010 9:48:46 AM
Originally Posted By larry1002:
I use to make lowers and ACR uppers for them.Lost my job in March
That sucks man...I guess you are going have to start hooking

Hootbro  [Team Member]
12/12/2010 11:39:02 AM

Originally Posted By M4-AK:
Just as I predicted, Cereberus will be the end of the sporting arms industry in America.

Thanks!

How will it be the end? There is a glut of AR15 makers and all I see is normal market correction for that.

abpt1  [Member]
12/12/2010 11:45:35 AM

Originally Posted By twaits:
Yeah that's the reason they're shutting us down. Because the ACR is so expensive.
What's funny is you probably don't even realize how ignorant that statement is.
I don't know why I put myself through the pain of logging onto this site. I should know better by now.

Then log out and dont log back in


abpt1  [Member]
12/12/2010 11:47:10 AM

Originally Posted By thearmschest:
Originally Posted By abpt1:
Well if you guys would just lower the price on the GD ACR you would not have to close anything ......I AM SURE @ 1K YOU COULD NOT KEEP THEM ON THE SHELFS !



Better yet...sell them for $100.00. I bet you couldn't keep up with demand and would need to hire more people and even expand. Oh wait...you need to make a profit or at the very least break even. Oh and you have all the R&D that went into designing the rifle that you still need to pay for along with the salaries of the employees along with other overhead. I guess my idea was pretty stupid and next time I will just STFU!!!
RD ? WTF are you talking about ? I thought magpul did all the R&D another genius heard from
abpt1  [Member]
12/12/2010 11:47:56 AM

Originally Posted By thearmschest:
Originally Posted By twaits:
Yeah that's the reason they're shutting us down. Because the ACR is so expensive.
What's funny is you probably don't even realize how ignorant that statement is.
I don't know why I put myself through the pain of logging onto this site. I should know better by now.



Hey bro...don't take it to heart. Some people just talk out their ass and have no clue. I hope things work out for you and that it doesn't put too big of a damper on your holidays.


P.S. - I love my Bushmaster ACR. Coolest rifle I have ever owned.
LOL I am so happy you paid 2.5k for plastic and a little steel

M4-AK  [Team Member]
12/12/2010 12:04:11 PM
http://www.pressherald.com/news/bushmaster-closing-windham-plant_2010-12-11.html


"The workers of that company have earned an international reputation for the quality of their work ... It's very disappointing to see them cut out of the respected brand they have worked so hard to build," said Rep. Chellie Pingree in a prepared statement.


In a 2009 filing with the Securities and Exchange Commission, the company said the acquisitions were intended to create "the world's leading firearms and ammunition company."

abpt1  [Member]
12/12/2010 12:13:08 PM
I think Cerbuis will close all the firearms company's it has purchased ...
Originally Posted By M4-AK:
http://www.pressherald.com/news/bushmaster-closing-windham-plant_2010-12-11.html


"The workers of that company have earned an international reputation for the quality of their work ... It's very disappointing to see them cut out of the respected brand they have worked so hard to build," said Rep. Chellie Pingree in a prepared statement.


In a 2009 filing with the Securities and Exchange Commission, the company said the acquisitions were intended to create "the world's leading firearms and ammunition company."

Absolutely agree.

fxntime  [Team Member]
12/12/2010 1:52:52 PM
Originally Posted By twaits:
Yeah that's the reason they're shutting us down. Because the ACR is so expensive.
What's funny is you probably don't even realize how ignorant that statement is.
I don't know why I put myself through the pain of logging onto this site. I should know better by now.


It's more expensive then what people are willing to pay for a rifle that is new and unproved as to any teething issues or long term robustness. Add to that the fact that the entire industry is in a downturn and you have a rifle you can't sell for what the company THINKS it's worth.

And Cerberus was never going to be a "good thing" for the firearms industry, I think I said that several years ago when they started buying them up.
tbd1966  [Member]
12/12/2010 3:18:08 PM
It's sad to see people hurting and loosing jobs. I do not feel sorry for Bushmaster. They made their money when Cerebrus bought them out. The employees were sold down the river by the origional ownership of BM. Its the way things work. Its like the lyrics from Rush "all the worlds a stage and we are mearly players". Sometimes the show gets canceled so go find another show to perform in.

As for the ACR, I have been a critic of the handling of the entire platform. Cerebrus has done a terrible job with it on so many fronts. Bottom line is the problems will cost them a lot of money to fix before its all over. In my opinion, the end result will be a cheaper rifle. Only time will tell though. I'm not buying one until they are south of 2K. My AR's are reliable and accurate and will do it for one third to one half the price.
recon  [Team Member]
12/12/2010 5:49:46 PM
http://www.ammoland.com/2010/12/10/bushmaster-firearms-maine-factory-to-close/
bcsoeod  [Team Member]
12/12/2010 7:11:18 PM
Originally Posted By abpt1:

Originally Posted By thearmschest:
Originally Posted By twaits:
Yeah that's the reason they're shutting us down. Because the ACR is so expensive.
What's funny is you probably don't even realize how ignorant that statement is.
I don't know why I put myself through the pain of logging onto this site. I should know better by now.



Hey bro...don't take it to heart. Some people just talk out their ass and have no clue. I hope things work out for you and that it doesn't put too big of a damper on your holidays.


P.S. - I love my Bushmaster ACR. Coolest rifle I have ever owned.
LOL I am so happy you paid 2.5k for plastic and a little steel



for somebody who apparently hates this rifle you sure spend a lot of time in ACR threads, and why do you keep saying the rifle is $2500? I paid way below that as did most of the people on here. ACR's can regularly be found sub 2k for those that take longer than 5 minutes to do a search. Anybody that paid MSRP or higher for this rifle either had the money to burn or weak search-fu.
balki  [Team Member]
12/12/2010 9:05:50 PM
Originally Posted By bcsoeod:
Originally Posted By abpt1:

Originally Posted By thearmschest:
Originally Posted By twaits:
Yeah that's the reason they're shutting us down. Because the ACR is so expensive.
What's funny is you probably don't even realize how ignorant that statement is.
I don't know why I put myself through the pain of logging onto this site. I should know better by now.



Hey bro...don't take it to heart. Some people just talk out their ass and have no clue. I hope things work out for you and that it doesn't put too big of a damper on your holidays.


P.S. - I love my Bushmaster ACR. Coolest rifle I have ever owned.
LOL I am so happy you paid 2.5k for plastic and a little steel



for somebody who apparently hates this rifle you sure spend a lot of time in ACR threads, and why do you keep saying the rifle is $2500? I paid way below that as did most of the people on here. ACR's can regularly be found sub 2k for those that take longer than 5 minutes to do a search. Anybody that paid MSRP or higher for this rifle either had the money to burn or weak search-fu.


Dont feed the trolls.. just ignore them and they will move on...
blwallace5  [Team Member]
12/12/2010 9:20:51 PM
Originally Posted By tbd1966:
It's sad to see people hurting and loosing jobs. I do not feel sorry for Bushmaster. They made their money when Cerebrus bought them out. The employees were sold down the river by the origional ownership of BM. Its the way things work. Its like the lyrics from Rush "all the worlds a stage and we are mearly players". Sometimes the show gets canceled so go find another show to perform in.

As for the ACR, I have been a critic of the handling of the entire platform. Cerebrus has done a terrible job with it on so many fronts. Bottom line is the problems will cost them a lot of money to fix before its all over. In my opinion, the end result will be a cheaper rifle. Only time will tell though. I'm not buying one until they are south of 2K. My AR's are reliable and accurate and will do it for one third to one half the price.


People have been buying them south of 2k for awhile now.
tbd1966  [Member]
12/12/2010 11:00:07 PM
I havent seen enhanced versions going for less than two yet. But then again, I dont sit around monitoring pricing. If this is the case then thats great. Its what a lot of people have been saying from the beginning. The rifle wasn't worth the original asking.
bcsoeod  [Team Member]
12/12/2010 11:48:54 PM
Originally Posted By balki:
Originally Posted By bcsoeod:
Originally Posted By abpt1:

Originally Posted By thearmschest:
Originally Posted By twaits:
Yeah that's the reason they're shutting us down. Because the ACR is so expensive.
What's funny is you probably don't even realize how ignorant that statement is.
I don't know why I put myself through the pain of logging onto this site. I should know better by now.



Hey bro...don't take it to heart. Some people just talk out their ass and have no clue. I hope things work out for you and that it doesn't put too big of a damper on your holidays.


P.S. - I love my Bushmaster ACR. Coolest rifle I have ever owned.
LOL I am so happy you paid 2.5k for plastic and a little steel



for somebody who apparently hates this rifle you sure spend a lot of time in ACR threads, and why do you keep saying the rifle is $2500? I paid way below that as did most of the people on here. ACR's can regularly be found sub 2k for those that take longer than 5 minutes to do a search. Anybody that paid MSRP or higher for this rifle either had the money to burn or weak search-fu.


Dont feed the trolls.. just ignore them and they will move on...


so true, i should know that by now

BruceinWV  [Member]
12/13/2010 11:37:24 AM
What's the possibility of an inventory reduction sale prior to the move. I'd love to get a really good price on a complete plain jane flat top 5.56 upper.
jman_131  [Team Member]
12/13/2010 11:40:04 AM

Originally Posted By BruceinWV:
What's the possibility of an inventory reduction sale prior to the move. I'd love to get a really good price on a complete plain jane flat top 5.56 upper.

Well, working in a gun store, and dealing with several bigger distributors... Lets just say that it is already happening with certain models and distributors.

Jeremy
BruceinWV  [Member]
12/13/2010 12:20:27 PM
Can you share some additional information? Which distributors, which models, etc?
twaits  [Member]
12/13/2010 12:46:00 PM
Originally Posted By abpt1:

Originally Posted By thearmschest:
Originally Posted By abpt1:
Well if you guys would just lower the price on the GD ACR you would not have to close anything ......I AM SURE @ 1K YOU COULD NOT KEEP THEM ON THE SHELFS !



Better yet...sell them for $100.00. I bet you couldn't keep up with demand and would need to hire more people and even expand. Oh wait...you need to make a profit or at the very least break even. Oh and you have all the R&D that went into designing the rifle that you still need to pay for along with the salaries of the employees along with other overhead. I guess my idea was pretty stupid and next time I will just STFU!!!
RD ? WTF are you talking about ? I thought magpul did all the R&D another genius heard from


Magpuls gun was not a great design. It had to be completely re-engineered at Bushmaster.

...in answer to the other question..I guess I'm a glutton for punishment..

ForTehNguyen  [Member]
12/13/2010 1:20:10 PM
consolidating production cat is consolidating production. They arent closing the doors permanently. No sense in making all these rifles in different places.
thearmschest  [Member]
12/14/2010 7:22:50 PM
Originally Posted By bcsoeod:
Originally Posted By balki:
Originally Posted By bcsoeod:
Originally Posted By abpt1:

Originally Posted By thearmschest:
Originally Posted By twaits:
Yeah that's the reason they're shutting us down. Because the ACR is so expensive.
What's funny is you probably don't even realize how ignorant that statement is.
I don't know why I put myself through the pain of logging onto this site. I should know better by now.



Hey bro...don't take it to heart. Some people just talk out their ass and have no clue. I hope things work out for you and that it doesn't put too big of a damper on your holidays.


P.S. - I love my Bushmaster ACR. Coolest rifle I have ever owned.
LOL I am so happy you paid 2.5k for plastic and a little steel



for somebody who apparently hates this rifle you sure spend a lot of time in ACR threads, and why do you keep saying the rifle is $2500? I paid way below that as did most of the people on here. ACR's can regularly be found sub 2k for those that take longer than 5 minutes to do a search. Anybody that paid MSRP or higher for this rifle either had the money to burn or weak search-fu.


Dont feed the trolls.. just ignore them and they will move on...


so true, i should know that by now




Sometimes its just so hard to resist...
abpt1  [Member]
12/15/2010 8:07:47 AM

Originally Posted By thearmschest:
Originally Posted By bcsoeod:
Originally Posted By balki:
Originally Posted By bcsoeod:
Originally Posted By abpt1:

Originally Posted By thearmschest:
Originally Posted By twaits:
Yeah that's the reason they're shutting us down. Because the ACR is so expensive.
What's funny is you probably don't even realize how ignorant that statement is.
I don't know why I put myself through the pain of logging onto this site. I should know better by now.



Hey bro...don't take it to heart. Some people just talk out their ass and have no clue. I hope things work out for you and that it doesn't put too big of a damper on your holidays.


P.S. - I love my Bushmaster ACR. Coolest rifle I have ever owned.
LOL I am so happy you paid 2.5k for plastic and a little steel



for somebody who apparently hates this rifle you sure spend a lot of time in ACR threads, and why do you keep saying the rifle is $2500? I paid way below that as did most of the people on here. ACR's can regularly be found sub 2k for those that take longer than 5 minutes to do a search. Anybody that paid MSRP or higher for this rifle either had the money to burn or weak search-fu.


Dont feed the trolls.. just ignore them and they will move on...


so true, i should know that by now




Sometimes its just so hard to resist...

LOL I know how you feel!


Me a TROLL ? STFU and FU .
abpt1  [Member]
12/15/2010 8:10:58 AM

Originally Posted By bcsoeod:
Originally Posted By abpt1:

Originally Posted By thearmschest:
Originally Posted By twaits:
Yeah that's the reason they're shutting us down. Because the ACR is so expensive.
What's funny is you probably don't even realize how ignorant that statement is.
I don't know why I put myself through the pain of logging onto this site. I should know better by now.



Hey bro...don't take it to heart. Some people just talk out their ass and have no clue. I hope things work out for you and that it doesn't put too big of a damper on your holidays.


P.S. - I love my Bushmaster ACR. Coolest rifle I have ever owned.
LOL I am so happy you paid 2.5k for plastic and a little steel



for somebody who apparently hates this rifle you sure spend a lot of time in ACR threads, and why do you keep saying the rifle is $2500? I paid way below that as did most of the people on here. ACR's can regularly be found sub 2k for those that take longer than 5 minutes to do a search. Anybody that paid MSRP or higher for this rifle either had the money to burn or weak search-fu.

Shit I think the ACR is the best thing since sliced bread but no fucking way am I going to pay more than 800.00-1k for one and hell as soon as bushmaster gets that idea and drops the price I bet ACR sales go sky high ......
CProductsChad  [Industry Partner]
12/15/2010 9:57:42 AM
Amazing how this has turned into another ACR debate.


To all the Bushmaster staff in Maine, its truly been a privilege to work with you guys and I look forward to future dealings for those who do transition to another part of the Freedom Group. You guys have always been a class act and truly good people to work with. Good luck to you guys, and if I can help in any way with those searching for employment in this industry do not hesitate to contact me.

Chad

chad@cproductsllc.com

Chad
thearmschest  [Member]
12/15/2010 3:38:21 PM
Originally Posted By abpt1:

Originally Posted By thearmschest:
Originally Posted By bcsoeod:
Originally Posted By balki:
Originally Posted By bcsoeod:
Originally Posted By abpt1:

Originally Posted By thearmschest:
Originally Posted By twaits:
Yeah that's the reason they're shutting us down. Because the ACR is so expensive.
What's funny is you probably don't even realize how ignorant that statement is.
I don't know why I put myself through the pain of logging onto this site. I should know better by now.



Hey bro...don't take it to heart. Some people just talk out their ass and have no clue. I hope things work out for you and that it doesn't put too big of a damper on your holidays.


P.S. - I love my Bushmaster ACR. Coolest rifle I have ever owned.
LOL I am so happy you paid 2.5k for plastic and a little steel



for somebody who apparently hates this rifle you sure spend a lot of time in ACR threads, and why do you keep saying the rifle is $2500? I paid way below that as did most of the people on here. ACR's can regularly be found sub 2k for those that take longer than 5 minutes to do a search. Anybody that paid MSRP or higher for this rifle either had the money to burn or weak search-fu.


Dont feed the trolls.. just ignore them and they will move on...


so true, i should know that by now




Sometimes its just so hard to resist...

LOL I know how you feel!


Me a TROLL ? STFU and FU .


No...not a troll. Just an asshat. Have a merry Christmas and FU.

Hootbro  [Team Member]
12/18/2010 12:25:38 PM

Originally Posted By tbd1966:
It's sad to see people hurting and loosing jobs. I do not feel sorry for Bushmaster. They made their money when Cerebrus bought them out. The employees were sold down the river by the origional ownership of BM. Its the way things work. Its like the lyrics from Rush "all the worlds a stage and we are mearly players". Sometimes the show gets canceled so go find another show to perform in.

....................

Nobody was "sold down the river". The employees were not slaves nor is any company in the business of just to provide jobs.

Those employees performed a service and they were justly compensated for it. Services are no longer needed. Timing sucks but whenever is it a good time to adjust your labor needs?
twaits  [Member]
12/22/2010 3:26:11 PM
Good luck all of you Bushmaster owners out there. Remington's customer service department is going to have their work cut out for them.
erne75  [Member]
12/22/2010 9:30:32 PM

Nobody was "sold down the river". The employees were not slaves nor is any company in the business of just to provide jobs.

Those employees performed a service and they were justly compensated for it. Services are no longer needed. Timing sucks but whenever is it a good time to adjust your labor needs?


Glad to see a fellow Free Market champion tell it how it is...Sometimes it feels like Newsweek was right when it said "We are all Socialists now" by some of the comments here.

Hootbro  [Team Member]
12/23/2010 12:42:43 PM

Originally Posted By erne75:

Glad to see a fellow Free Market champion tell it how it is...Sometimes it feels like Newsweek was right when it said "We are all Socialists now" by some of the comments here.

What I have a problem with is people who think they are entitled to the job they are currently holding and it is the employers duty to maintain that. Problem is, the same people have no problem pulling chocks and leaving an employer when it suits them.

If you lose your job, you adapt, retrain and/or move to where the work actually is. People that can not be flexible because they want to stay in the comfort zone of where they grew up or be around family and friend, get the life they choose.

Evolve or die. Sounds harsh but has served me well when compared to my peers who languish in there own self induced misery.

Stryfe  [Team Member]
12/23/2010 1:46:10 PM
Originally Posted By ForTehNguyen:
consolidating production cat is consolidating production. They arent closing the doors permanently. No sense in making all these rifles in different places.


I agree with you, if I owned DPMS and Bushmaster, which have essentially identical product lines, I'd want to streamline production.
I have to believe that one of those two brand names are gonna lose out at some point. I can't really see trying to sell DPMS and Bushmaster AR-15s. Remington I get, in regards to the AR market. Use their size to help with Government sales, and their sporting prescence to sell hunting models.
Of course, GM ran common platforms under different brands for decades. So who's to say?
SilentType  [Member]
12/23/2010 4:02:04 PM
I couldn't agree more consolidating production only makes sense from an economic, logistics, and production/quality standpoint.

Branspop  [Team Member]
12/24/2010 9:31:33 PM
Originally Posted By Stryfe:

Of course, GM ran common platforms under different brands for decades. So who's to say?


Somehow I doubt there will be an AR15 bail-out.
tbd1966  [Member]
12/25/2010 3:39:37 PM
Originally Posted By Hootbro:

Originally Posted By erne75:

Glad to see a fellow Free Market champion tell it how it is...Sometimes it feels like Newsweek was right when it said "We are all Socialists now" by some of the comments here.

What I have a problem with is people who think they are entitled to the job they are currently holding and it is the employers duty to maintain that. Problem is, the same people have no problem pulling chocks and leaving an employer when it suits them.

If you lose your job, you adapt, retrain and/or move to where the work actually is. People that can not be flexible because they want to stay in the comfort zone of where they grew up or be around family and friend, get the life they choose.

Evolve or die. Sounds harsh but has served me well when compared to my peers who languish in there own self induced misery.



I never said the employees were "entitled" to their job. What I indicated was that the prior owners of BM knew the possible/probable result of being bought by a conglomurate. That being said I also said when your show gets cancelled, go find another one to perform in. I don't believe my comment was any different from yours.
twaits  [Member]
12/25/2010 9:24:22 PM
Originally Posted By SilentType:
I couldn't agree more consolidating production only makes sense from an economic, logistics, and production/quality standpoint.



It makes total sense. Until you see what kind of quality and customer service you are going to receive after March 31st. Good luck.
Welcome to corporate America. God bless us one and all.
mikepiet  [Member]
12/26/2010 2:10:48 AM
Regarding selling units at a loss, the pricing model does have it's advantages. I work in the video game industry and both Microsoft and Sony initially offered their respective consoles at a tremendous dollar loss. It was only after production improvements and stronger and stronger gains in the retail channel, did both of the companies start making money on the units.

Bushmaster should have sold the ACR at loss to get them in the publics hands and charge higher margins for upgrades and higher end units. A satisfied customer is more likey to buy again than one that is not.

If I enjoyed the basic ACR at 1500, I might have ponied up 1800 for the enhanced plus parts to upgrade my vanilla ACR.

Sadly, most that I read about ACR's, is bad and worse.

MP
Lindy_Hoppin_Gun_Nut  [Member]
12/26/2010 12:17:29 PM
Wait, wait, wait! I am confused - my brain is completely dead from this Christmas weekend. Are we saying that Bushmaster will no longer be as of March next year?